I mentioned a social bookmarking list in my previous post, but the term social media optimization or SMO may be new to people and I thought it deserved more in depth coverage. Rohit Bhargava is the man behind SMO (Social Media Optimization) :

The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts and vlogs.

There are two new terms attached to Social Media Marketing. (a) Social Media Marketing and (b) Social Media Optimization. Most of the People think that social media marketing and social media optimization is one and the same, but there's very minor difference between these two terms. Social media marketing in brief means marketing your website on social networking websites like Technorati.com, Digg.com. Marketing Your website means, bookmarking your websites on these social networking and share your website to users of social networking websites. These users again share your websites and bookmark it and share it, if they are attracted towards your website. While, Social Media Optimization refers to optimizing and designing your website in such away that it attracts social networking users and encourage them to bookmark your website on these social networking websites and share them with their network of friends. Social Media optimization includes putting up few widgets like "Digg This" "Add to Del.ico.us" and other widgets which encourages your website visitors to bookmark and share your website on the internet. Advantages of Social Media Optimization A.K.A Social Media marketing

• Quick Traffic
• Quick Backlinks
• Increasing awareness of your website in users
• Creating Brand Image of your website
• Increasing Popularity of website
• Creating new base of potential customers